n Management Today - Service squared : not all customers are equal

Volume 21, Issue 2
  • ISSN : 1027-4324



Extracted from text ... W 32 Management Today March 2005 Service squared: not all customers are equal With each passing year I am becoming increasingly aware that I'm no longer part of the proverbial target market. Complacent, unruffled, baby boomer that I am, my days as a valuable customer have been eclipsed by a demanding, fickle and consumer savvy group of generation Xers who have spending power and know how to use it. Twenty first century youths have grown up in the age of McDonalds, Apple, Guess and Louis Vuitton. They don't even have to buy Levi's on the black market anymore! They are ..

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