n Management Today - Developing innovation capability : how innovative are your people really?

Volume 21, Issue 3
  • ISSN : 1027-4324



Extracted from text ... I Developing innovation capability: how innovative are your people really? Management Today April 2005 41 "Innovation and Viagra have much in common. Both are potentially exciting, somewhat different, comparatively expensive and if you've never tried them before - high risk! What's more, if you have the courage to try them, both might keep you awake all night!" That anecdote often raises a laugh when I am talking to clients or speaking at conferences. While it is a little on the edge, it also speaks an innate truth about innovation - potential, excitement, being different, spending money and risk taking. As ..

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