n Management Today - Service squared : an exprience like you've never known before

Volume 21, Issue 3
  • ISSN : 1027-4324



Extracted from text ... W 32 Management Today April 2005 Service squared: an exprience like you've never known before When was the last time you experienced a product or service that was of such a nature that it compelled you to tell friends and family about it? Come on now, you must be able to think of at least one instance in the last month? Maybe ... the last year? During your entire adult life? No? You're not alone. Even though this free advertising is the most widely accepted form of marketing, in that a referral is always more credible than a billboard ..

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