n Management Today - The essence of strategy : creativity and options development

Volume 21, Issue 4
  • ISSN : 1027-4324



Extracted from text ... A The essence of strategy: creativity and options development 42 Management Today May 2005 Rakesh Sondhi is part of the International Associate Faculty at Henley Management College and managing director of BMC Global Services based in the UK. Rakesh is the author of Total Strategy, published by BMC Global Services Publishing in 2003. A number of academics and high profile business people have put forward their views on strategy and the areas of focus for a company to create strategic advantage. These approaches are generally based on empirical evidence gathered from observing good practice. The theoretical approaches provide a ..

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