n Management Today - What is creative strategising?




Extracted from text ... What is creative strategising? I 40 Management Today May 2005 Gary Hamel is a strategy expert. This interview was first published in Business Minds and is reproduced with permission. Companies which view change as an internal matter are liable to be left behind. Instead they need to look outside of their industry boundaries. If you want to see the future coming, 80% of the learning will take place outside company boundaries. This is something companies are very good at. In this interview which appeared in the book, Business Minds, published by Financial Times Prentice Hall, the well known strategist, ..


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