n Management Today - SBL transforms brand identity
|Article Title||SBL transforms brand identity|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||May 2005|
Extracted from text ... The University of South Africa's Graduate School of Business Leadership has unveiled its new brand identity at a function held in Midrand last month. Built around the Unisa name that is more than 130 years old, the SBL is the largest business school in Africa with more than 27 000 alumni. The project to design the new brand involved an extension and collaborative process with extensive surveys, focus groups, exhibitions and interviews to ensure that all stakeholders were involved in the creation of the new identity. "The new identity is about an obligation to others and self to ensure we ..
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