n Management Today - Service quality : the rules of the game

Volume 21, Issue 5
  • ISSN : 1027-4324



Extracted from text ... THE QUALITY EDGE June 2005 31 benchmarks Service quality: the rules of the game A king, the social pinnacle of medieval society, would typically have been the wealthiest member of his society. But how would his living standards have compared to someone living in the 21st century bearing in mind that, in the Middle Ages, you were well off if you had furniture. Of course, there is no comparison and, given the choice between DSTV and being a medieval ruler, most of us (except perhaps the odd power mogul) would choose the former. Luxury is in some sense relative ..

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