n Management Today - Great stories : stories that inspire greatness in business

Volume 21, Issue 6
  • ISSN : 1027-4324



Extracted from text ... S 42 Management Today July 2005 Great stories: stories that inspire greatness in business Lorinda Ellis is director of Learning Resources Video. Storytelling - the language art that predates written history is still man's favourite way to learn. Before the advent of writing, culture and heritage were passed from generation to generation through the oral tradition of storytelling. Storytelling is a powerful medium because the human mind remembers and identifies with stories. As times changed storytelling migrated to the written word and in the early part of this century to film. Today film is a powerful and most used visual ..

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