n Management Today - What CEOs think of quality




Extracted from text ... THE QUALITY EDGE July 2005 31 survey What CEOs think of quality In today's highly competitive global market place, quality practitioners must justify the cost of quality especially with the executives in their own company. Often they lack the tools to demonstrate that quality pays rather than costs. During 2004 the American Society for Quality (ASQ) made this a priority and decided the effort required three primary activities: _ Conduct a survey to identify the current level of thinking about the economics of quality among CEOs and other top executives in four markets: manufacturing, service, health care and education. This ..


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