n Management Today - Strategy maps : using intangible assets for superior performance
|Article Title||Strategy maps : using intangible assets for superior performance|
|© Publisher:||Richard Havenga & Associates|
|Author||Robert Kaplan and David Norton|
|Publication Date||Jul 2005|
|Pages||10 - 15|
Extracted from text ... A 10 Management Today July 2005 Strategy maps: using intangible assets for superior performance An organisation's strategy describes how it intends to create value for its shareholders, customers and citizens. In working with more than 300 organisations over the past dozen years, we have learned how to use the balanced scorecard (BS) as a powerful management tool for describing and implementing strategy. The key is to design a scorecard to focus on the critical few parameters that represent a strategy for long term value creation. With its multiple perspectives, the BS framework allows an integrated view of strategic measurement: ..
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