n Management Today - Creativity and innovation : we see them more as a product than a process




Extracted from text ... I Management Today August 2005 55 Isn't it interesting that despite the range of ways that ordinary people solve problems unexpectedly every day, we still tend to see creativity as a unique resource that is given to a select group of people? It is also fascinating that we hold on to a belief that a work of art must be a poem or a play or a painting or a piece of music - a perfect product. We overlook the knowledge that when we make our kids laugh or we find an unusual solution to an old problem at ..


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