n Management Today - Technology : the force that constructs reality




Extracted from text ... Technology: the force that constructs reality 44 Management Today August 2005 MMarketers have traditionally focused on finding out what customers want and giving it to them. Adhering to this basic marketing concept, however, is the reason why marketing sometimes gets new products wrong, according to marketing expert, Prof Leyland Pitt. Even Bill Gates was guilty of this when he pronounced in 1981 that "640K ought to be enough for everybody." Prof Pitt, an alumnus of the University of Pretoria's Graduate School of Management, is a professor of marketing at Simon Fraser University, Vancouver, Canada and a senior research fellow ..


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