n Management Today - A South African leadership identity

Volume 21, Issue 7
  • ISSN : 1027-4324



Extracted from text ... A South African leadership identity ?Being the quality leader at the apex of the consumer pyramid means ?your product is worth top dollar.?? Arthur Rubinfeld, Collins Hemingway, Built for Growth Every country trading in the global markets has a national identity ? something the world can identify with ? a kind of national ?brand? that sets it apart from the rest. Countries are also known for achievements or what they excel at. Germany is renowned for quality goods. America knows everything about marketing. Japan is famous for innovative products. But what are we known for in the world? Can we be identified with something that is outstanding? We are good at so many things, ..

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