n Management Today - Developing a design strategy : a customer centric process




Extracted from text ... T Developing a design strategy: a customer centric process 12 Management Today September 2005 Rakesh Sondhi is part of the international associate faculty at Henley Management College and managing director of BMC Global Services based in the UK. Rakesh is the author of Total Strategy, published by BMC Global Services Publishing in 2003. The 21st century will see a dramatic change in strategic thinking from global companies. This era represents a break point or strategic revolution which will demand a culture based on innovation and imagination. A new culture is needed with new values, allowing people to express their ..


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