n Management Today - Innovation : the path to growth (Part II)

Volume 21, Issue 9
  • ISSN : 1027-4324



Extracted from text ... T Innovation: the path to growth (Part II) 46 Management Today October 2005 This article was adapted from the book, Built for Growth, by Prof Tersia Brevis, research editor of Management Today and professor of management in the College of Economic and Business Science at Unisa. This article is the second in a series of two which explores innovation as the path to growth for the retail industry. Last month, we identified three things necessary to be innovative namely a licence (the customer must give you permission to be innovative), timing (you have to capture a trend) and demographics ..

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