n Management Today - Corporate character : the value of purpose and the purpose of values




Extracted from text ... 24 Management Today March 2006 Corporate character: the value of purpose and the purpose of values W David Lapin is founder and CEO of Strategic Business Ethics, an international consulting and training firm which is based in the USA and Johannesburg. While strategy and values should never be confused, they should also not be hermetically sealed from one another. Strategy should have a dimension of moral value and an organisation's values should be strategic. Strategy's moral dimension comes from its definition of the deep human needs that its products and services will satisfy. This is the organisation's purpose. Wal-Mart was ..


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