n Management Today - Market spaces - devoid of competition?

Volume 22, Issue 2
  • ISSN : 1027-4324



Extracted from text ... 22 Management Today March 2006 Market spaces - devoid of competition? "Kim and Mauborgne talk about market spaces in Blue Ocean Strategy as being an area of the market place which is devoid of competition and is totally uncontested. "They suggest that blue oceans can be created through developing new industries such as e-bay did with online auctions or to expand current contested spaces by broadening the boundaries of existing industries. "Strategists, " says Rakesh Sondhi, managing director of BMC Global Services in the UK and associate faculty at Henley Management College, "currently are focusing on eliminating the competition thus ..

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