n Management Today - Driving success : how you innovate determines what you innovate

Volume 22, Issue 2
  • ISSN : 1027-4324



Extracted from text ... F Driving success: how you innovate determines what you innovate 12 Management Today March 2006 For any organisation, innovation represents not only the opportunity to grow and survive, but also to significantly influence the direction of the industry. Apple Computers took the industry by surprise when it launched iTunes and iPod, not so much because these were innovations that nobody had ever thought of before in the PC arena. Instead, it was the strategy of combining technology change and business model change into a one-two innovation punch. And the iTunes/iPod combination is only starting to generate new concepts; one ..

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