n Management Today - Corporate real estate : understanding the link with HR

Volume 22, Issue 3
  • ISSN : 1027-4324



Extracted from text ... A Corporate real estate: understanding the link with HR 50 Management Today April 2006 At the beginning of the 21st century companies face globalisation, dynamic markets and continuous change. The ability to adapt to these changes instantly conditions the competitiveness of a company in the market place. In times of optimised cost structures and re-engineered processes, innovations and therefore the ability to acquire, develop and employ knowledge are key to a competitive advantage. In line with the resource based theory of the firm, the focus of corporate management predominantly shifted from external growth and market positioning to the internal ..

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