n Management Today - The power of the purse : adapting to women customers
|Article Title||The power of the purse : adapting to women customers|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Apr 2006|
|Pages||42 - 45|
Fara Warner has written about marketing, advertising and consumer trends for more than 15 years in various newspapers, magazines and books. She is the author of the book, The Power of the Purse, from which this article was taken. Women's access to money and power has transformed the way they approach brands, businesses, products and services. Women now influence the vast majority of purchasing decisions - and every year, they gain direct control over trillions in new wealth.
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