n Management Today - The power of the purse : adapting to women customers

Volume 22, Issue 3
  • ISSN : 1027-4324



Fara Warner has written about marketing, advertising and consumer trends for more than 15 years in various newspapers, magazines and books. She is the author of the book, , from which this article was taken. Women's access to money and power has transformed the way they approach brands, businesses, products and services. Women now influence the vast majority of purchasing decisions - and every year, they gain direct control over trillions in new wealth.

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