n Management Today - Sport : it needs business principles

Volume 22, Issue 4
  • ISSN : 1027-4324



Extracted from text ... Sport: it needs business principles "Never mistake motion for action." Ernest Hemingway Sport, we all know, is a passion for most of South Africans, whether it is cricket, soccer, rugby or any other sport. That is why so many fans are disillusioned at the moment. All our major sports are at the lower end of the spiral and it does not seem as if any of them are moving upwards. The sad part about it is that we are often judged, as a country, by the performance of our sporting teams as they showcase society at a very high level. ..

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