n Management Today - L'Oreal South Africa does well in international competition

Volume 22, Issue 5
  • ISSN : 1027-4324



Extracted from text ... Management Today June 2006 23 L'Oreal South Africa does well in international competition L'Oreal South Africa will participate for the second year in the international L'Oreal business game, Brandstorm, the marketing competition with hundreds of participants from 35 countries all over the world. Brandstorm allows students to put themselves in the position of a brand manager by giving them a chance to innovate one of the company's existing international brands. This year's brand case study is Lancome body care products for the luxury market. Students are challenged to respond to the needs of the consumers. Creativity, analysis and understanding ..

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