n Management Today - Thinking world-class : powerful branding energises what the organisation stands for

Volume 22, Issue 5
  • ISSN : 1027-4324



Extracted from text ... W 8 Management Today June 2006 Thinking world-class: powerful branding energises what the organisation stands for Andre Parker is chairman of the Orion Group and a consultant in developing world-class companies. He is working on his doctorate on the subject. This is the last in a series of articles on world-class organisations. This is the last in the series of articles illustrating the seven habits of world-class organisations. In a forthcoming issue, a summary of the findings of an intensive study will be revealed. This will lead to a conference where a debate will be held on the issue ..

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