n Management Today - Marketing : more than just contributing to selling

Volume 22, Issue 9
  • ISSN : 1027-4324



Extracted from text ... Marketing :more than just contributing to selling 60 Management Today October 2006 Philip Kotler is the S C Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois, USA. He spoke at a recent Global Leaders conference on marketing in Johannesburg. "The aim of marketing is to make selling unnecessary." - Peter Drucker Marketing, like so many aspects of business today, is in somewhat of a crisis. The problem is that marketing is not always in a position to defend the money it spends on promotional work being done for the company, ..

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