n Management Today - Human resources : brave new world awaits

Volume 23, Issue 10
  • ISSN : 1027-4324



To stay in the game, HR managers need to develop a level of comfort with technology and marketing practices. One way of up-skilling fast is to hire consultants. Another is to integrate a new generation of more internet savvy HR practitioners into the organisation. "One thing is clear, though. The basic approach to recruitment is changing. HR managers are going to have to adapt if they want to attract, retain and motivate the next generation of workers."

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