1887

n Management Today - Capitalising on the Rugby World Cup success

Volume 23, Issue 10
  • ISSN : 1027-4324
USD

 

Abstract

South Africa is again in a very unique situation. Having just won the Rugby World Cup put South Africa squarely in the headlines of the world and assist tremendously in its branding process.

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/content/mantod/23/10/EJC70453
2007-11-01
2017-03-29

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