n Management Today - The biology of brands
|Article Title||The biology of brands|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Oct 2007|
|Pages||22 - 23|
Winning the great global attraction game is not necessarily a question of giving up producing things that we can touch. Rather it boils down to developing the ability to add a human touch. While few customer offerings have a life, all spectacular products and services have a soul!
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