1887

n Management Today - The biology of brands

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Abstract

Winning the great global attraction game is not necessarily a question of giving up producing things that we can touch. Rather it boils down to developing the ability to add a human touch. While few customer offerings have a life, all spectacular products and services have a soul!

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/content/mantod/23/9/EJC70649
2007-10-01
2016-12-05
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