n Management Today - Leading in a digital world
|Article Title||Leading in a digital world|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Oct 2007|
|Pages||18 - 21|
The challenge for organisations is to make the new, powerful means of communication more relevant to the consumer - saving time and effort rather than introducing confusion. In a truly connected world 'less will become more.' Intelligent communication channels will become active filters of information, presenting only the most useful products and services that correspond to particular consumers' circumstances.
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