n Management Today - Leading in a digital world

Volume 23, Issue 9
  • ISSN : 1027-4324



The challenge for organisations is to make the new, powerful means of communication more relevant to the consumer - saving time and effort rather than introducing confusion. In a truly connected world 'less will become more.' Intelligent communication channels will become active filters of information, presenting only the most useful products and services that correspond to particular consumers' circumstances.

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