1887

n Management Today - Leading in a digital world

USD

 

Abstract

The challenge for organisations is to make the new, powerful means of communication more relevant to the consumer - saving time and effort rather than introducing confusion. In a truly connected world 'less will become more.' Intelligent communication channels will become active filters of information, presenting only the most useful products and services that correspond to particular consumers' circumstances.

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/content/mantod/23/9/EJC70650
2007-10-01
2016-12-04
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