n Management Today - The leader : trail blazer through the competitive wilderness
|Article Title||The leader : trail blazer through the competitive wilderness|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Oct 2007|
|Pages||12 - 16|
By envisioning a future that could be, companies ensure their relevance by offering that future to their customers and to the market at large in a compelling way that makes it clear to them that there is no viable alternative.
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