n Management Today - New innovation imperatives : a strategic view

Volume 24, Issue 1
  • ISSN : 1027-4324



Rowan Gibson, innovation expert, author and columnist in this journal, agreed. Speaking at a recent conference in Johannesburg, he said ''The only way to drive growth and wealth creation over the longer term - literally the only way - is to innovate. There are many substitutes such as downsizing, cost cutting, buying back shares, financial engineering, mergers and acquisitions, but none is as sustainable as innovation. Innovation has the ability to maximise the upside while minimising the downside,'' he declared.

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