n Management Today - Innovation : providing the fuel for growth and value
|Article Title||Innovation : providing the fuel for growth and value|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Nov 2008|
|Pages||26 - 38|
The evidence and case studies suggest that organisations that continue to work on innovation during downturns not only enjoy better bottomline performance, they also improve their chances of getting first mover advantage when the business climate improves.
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