n Management Today - Renewal strategies : two important bridging strategies
|Article Title||Renewal strategies : two important bridging strategies|
|© Publisher:||Richard Havenga & Associates|
|Author||Peter Lorange and Bala Chakravarthy|
|Publication Date||Mar 2008|
|Pages||16 - 21|
Innovation is not about how distant a new business is in terms of its market space and distinctive competencies from a firm's core business; it is about how devastating the idea is to competition.
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