1887

n Management Today - Integrate marketing and operations for bottomline results

Volume 24, Issue 4
  • ISSN : 1027-4324
USD

 

Abstract

A need for the integration of marketing and operations is a critical necessity in ICT organisations to empower them to achieve profitability through increasing throughput, efficiency and effectiveness while decreasing operational costs.

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/content/mantod/24/4/EJC70749
2008-05-01
2017-04-24

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