n Management Today - Five keys for driving growth through innovation

Volume 24, Issue 5
  • ISSN : 1027-4324



Innovation-elite firms understand that achieving uncommon industry growth rates means going beyond the traditional research and development focus. Companies who seek growth through innovation benefit from developing a balanced, comprehensive portfolio that spans many areas - products and services, processes, strategy and even the organisation's core business model. These companies also vary the required degree of innovation, from incremental to significant to breakthrough levels.

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