n Management Today - The challenge of leading strategic change (part II)

Volume 24, Issue 5
  • ISSN : 1027-4324



In almost every organisational or individual case, change starts with a history of doing the right thing and doing it well. Then, often unexpectedly, something happens: the environment shifts and the right thing becomes the wrong thing. A new competitor comes on the scene with equal quality, but significantly lower price or a new technology renders past standards of product reliability obsolete or government regulations disallow previous business practices or customers change their preferences or a million and one other shifts.

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