n Management Today - Five lessons in successful customer management : customer management

Volume 24, Issue 6
  • ISSN : 1027-4324



Therefore customer satisfaction at multiple levels is the real key to competitive advantage in business today. However, most companies continue to be driven by more basic metrics such as short term profitability and, even more basic, gross revenue. Therefore it is worth looking at how others try to manage the customer interface and extrapolate from that to glean the key learnings which can be then adopted more widely.

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