n Management Today - When good management shows : creating value in an uncertain economy : leadership

Volume 24, Issue 6
  • ISSN : 1027-4324



Does it matter how executives manage for a recession? Without question! Organisations that manage well improve their performance relative to their competition. And the competitive advantage they get lasts for years. How do companies achieve this competitive advantage? The winners manage for value all the time and pull away from the pack when a downturn highlights their distinctiveness. Boom times floats all boats; in a downtime, superior firms rise to the top. And winning firms make smart moves during the downturn itself, not to establish their strategic position, but to strengthen it.

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