n Management Today - International joint ventures and multiculturalism : business
|Article Title||International joint ventures and multiculturalism : business|
|© Publisher:||Richard Havenga & Associates|
|Author||Hendrik Botha and J.H. Reyneke|
|Publication Date||Aug 2008|
|Pages||56 - 57|
The rapid pace of technological advancements, increased drive for market globalisation, the emergence of new markets and the importance for rapid market response, have all contributed to a considerable increase in the use of international joint ventures (IJVs) by organisations as a means of pursuing their strategic intent within multinational contexts.
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