1887

n Management Today - Tough times can be enligtening : marketing

Volume 24, Issue 7
  • ISSN : 1027-4324
USD

 

Abstract

In a poor economy, operations, human resources and marketing must all be streamlined and efficient as well as 100% aligned with each other and with the company's strategy. It is always a tough call, but any component of the organisation that is not producing and delivering according to the company's strategy must be cut.

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/content/mantod/24/7/EJC70822
2008-08-01
2017-01-19

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