n Management Today - Tough times can be enligtening : marketing
|Article Title||Tough times can be enligtening : marketing|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Aug 2008|
In a poor economy, operations, human resources and marketing must all be streamlined and efficient as well as 100% aligned with each other and with the company's strategy. It is always a tough call, but any component of the organisation that is not producing and delivering according to the company's strategy must be cut.
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