n Management Today - Up or down, it's a value based economy : innovation

Volume 24, Issue 8
  • ISSN : 1027-4324



A couple of years back, when the economic barometer was pointing upwards, all the talk in company boardrooms was about growth, innovation and value creation.

Today, with the global economy lingering in the doldrums, corporate strategy is shifting inexorably back to the safe haven of operational efficiency. Now you might argue that this reaction is both inevitable and understandable and I would accept that at some level.

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