n Management Today - Entrepreneurship, creativity and innovation : entrepreneurship
|Article Title||Entrepreneurship, creativity and innovation : entrepreneurship|
|© Publisher:||Richard Havenga & Associates|
|Author||Isa Van Aardt, Carel Van Aardt and Stefan Bezuidenhout|
|Publication Date||Sep 2008|
|Pages||11 - 15|
A firm that is willing to pursue opportunities, initiate actions rather than react to the actions of others and emphasise new and innovative products and services can be described as an entrepreneurial organisation. These firms practise entrepreneurial skills and approaches within the company in order to ensure continuous organisational innovation.
Article metrics loading...