n Management Today - Outsmart : how to do what the competition can't : business

Volume 24, Issue 9
  • ISSN : 1027-4324



Outsmarting the competition requires more than intelligence, experience and business sense; you also have to be quick, flexible and ready to adapt to the transforming world. The penalty for failure is Darwinian extinction, but the prize for success is survival, growth and the rich rewards of a life spent in the brave new world of business. As you read cases, keep your mind open to new ways of seeing and doing. Taken together, the companies that have tackled this problem represent what is really working in business today.

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