n Management Today - The role a brand plays in leadership : leadership
|Article Title||The role a brand plays in leadership : leadership|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Oct 2008|
|Pages||12 - 14|
Leadership has become a brand, along with the trend about branding a product or service. Today it is less about branding a product and more about branding the reputation of the firm's brand. That brand, however, is sustained and enhanced by the firm's leadership brand.
Article metrics loading...