n Management Today - Innovation - a driver for business




"Innovation doesn't necessarily mean being first or biggest, but being the best. We weren?t the first carrier to introduce low cost fares to Americans. We aren't interested in flying into every airport in all 50 US states. We want to offer travellers an excellent flying experience to a small, but growing number of urban point to point centres. We have a model that gives us the flexibility to navigate these turbulent times. We want people to enjoy flying again and that's why Virgin America continues to focus and innovate on the customer experience."


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