n Management Today - Towards elevating the role of corporate communication to improve stakeholder engagement : communication
|Article Title||Towards elevating the role of corporate communication to improve stakeholder engagement : communication|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Nov 2009|
|Pages||62 - 64|
Acknowledging that communication has become critical to connecting people and doing business today, it is an unfortunate reality that many companies still do not give sufficient recognition to communication as a business imperative.
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