n Management Today - Barack Obama : success you can believe in - and emulate : quality

Volume 25, Issue 3
  • ISSN : 1027-4324



As Barack Obama kept saying during his primary campaign, the time for change is now : "We are the ones we've been waiting for. We are the change that we seek." That was a remarkable statement for any American politician. By conventional standards, it was far too mystical to appeal to the pragmatic, down to earth swing voters who decide elections. Yet, somehow it resonated.

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