n Management Today - A new marketing Masters for the 'New Economy' : marketing

Volume 25, Issue 4
  • ISSN : 1027-4324



The 'New Economy' is constructed in a different way to the 'Old Economy.' It is about using electronic digital platforms to discover new seed opportunities, uncover the opportunity to increase customer satisfaction or create a new highly valued customer experience, to identify target customers, to examine the distinct capabilities and activities the company offers to achieve advantage through its own resources and through those of potential partner companies and to assess the market's financial, technological and competitive situations.

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