n Management Today - You've generated some great ideas - now what?
|Article Title||You've generated some great ideas - now what?|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Feb 2010|
|Pages||58 - 59|
One of the most prevalent and dangerous misconceptions in innovation is that its all about coming up with ideas. So when companies catch the innovation bug, their tendency is to run off and immediately launch fun initiatives like online suggestion boxes, creative competitions, open innovation programmes and off site brainstorming sessions.
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