n Management Today - Living with the customer - how immersive research can aid customer engagement
|Article Title||Living with the customer - how immersive research can aid customer engagement|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Feb 2010|
|Pages||42 - 43|
I had the privilege of attending a recent BUSA session, during which the Minister for Higher Education, Dr Blade Ndzimande, observed that business in South Africa has lagged behind in the frequency and quality of its research. A subsequent Da Vinci conference on Innovation and Research produced a high level of insight and debate on the role of Innovation and the need for research in business.
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