n Management Today - Living with the customer - how immersive research can aid customer engagement

Volume 28, Issue 1
  • ISSN : 1027-4324



I had the privilege of attending a recent BUSA session, during which the Minister for Higher Education, Dr Blade Ndzimande, observed that business in South Africa has lagged behind in the frequency and quality of its research. A subsequent Da Vinci conference on Innovation and Research produced a high level of insight and debate on the role of Innovation and the need for research in business.

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