n Management Today - Real innovation at work : the innovation systems linkage
|Article Title||Real innovation at work : the innovation systems linkage|
|© Publisher:||Richard Havenga & Associates|
|Publication Date||Feb 2010|
|Pages||29 - 32|
The more discerning person, however, will note that real innovation is all about differentiation and can best be measured on the basis of the willingness of the customer to 'pay' for the value add. Hence the world is awash with anecdotal stories of the Apple IPod and the like.
The recent global economic meltdown has brought to the fore the reality that the world has simply run out of solutions. Even the most skilful business and government leaders are at a loss for what to do next. Hence the crash of some of the largest corporations in the US, the failure of the economic backbone of countries such as Greece, the Dubai meltdown and Iceland all point to one reality - conventional wisdom is simply not applicable.
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